- Artist(s) normally will make an appearance in the video at some point.
- The lyrics are usually amplified by the visuals.
- Linear/Non-linear.
- Many are narrative based.
- Camera movement usually matches the beat of the song.
- Visuals use iconography that are reminiscent of the genre.
- Normally some aspect of performance
- either direct or indirect.
- Close-ups are used on the artist(s) face.
- A range of camera angles are used.
- The artist(s) image is amplified through the genre.
- Usually, simplistic special effects are used.
- More than one location is used, and they don't usually appear too extravaggant, more realistic locations are used so that the audience can relate.
- Lip-synching is usually used.
- Normally more than one character appears in the video. But don't usually interract very much.Open and closed narratives.
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