We wanted the actress playing “Girlfriend” in our video to be feminine so we choose a costume which, included typically feminine materials such as Lace and Knitwear. In a light pink and brown/grey.However, we wanted to show that she is going to stand up for herself so we also chose a leather shoe with small gold studs.
And have also included elements of black. We also wanted the clothes to be casual everyday wear but the ruffles on the tunic will help her to stand out from the crowd. This is important for us because when we referred back to our audience research we could see that we had decided that our “artist” should appear dressed in-between Normal and Extravagant in our music video. 
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