Treatment Sheets

mind maps of are ideas

Planning Materials for Video

Female costume designs:

We wanted the actress playing “Girlfriend” in our video to be feminine so we choose a costume which, included typically feminine materials such as Lace and Knitwear. In a light pink and brown/grey.However, we wanted to show that she is going to stand up for herself so we also chose a leather shoe with small gold studs.

And have also included elements of black. We also wanted the clothes to be casual everyday wear but the ruffles on the tunic will help her to stand out from the crowd. This is important for us because when we referred back to our audience research we could see that we had decided that our “artist” should appear dressed in-between Normal and Extravagant in our music video.

Band Infomation

SnakesHateFire

The band is made up of 5 musicians from Manchester (Grace Tither on vocals, piano and guitar, Adam Bradbury on guitar and vocals, Phil Rigby on guitar and vocals, Tom Booth on bass and Mark Tither on drums), together, they create catchy pop-rock style music.
The band was created initially as a backing group for Grace, but after working together so well they decided to try to make it as a band together. The first EP, titled 'Everything' was recorded in October 2008, and all the songs on it were written by the band. Considering the short space of time they have been together (since March 2008), they have had great success and have sold out venues including Manchester Academy and Liverpool Barfly, on top of this; major record lables have shown a keen interest in them this year.

Codes and Conventions

- Artist(s) normally will make an appearance in the video at some point.
- The lyrics are usually amplified by the visuals.
- Linear/Non-linear.
- Many are narrative based.
- Camera movement usually matches the beat of the song.
- Visuals use iconography that are reminiscent of the genre.
- Normally some aspect of performance
- either direct or indirect.
- Close-ups are used on the artist(s) face.
- A range of camera angles are used.
- The artist(s) image is amplified through the genre.
- Usually, simplistic special effects are used.
- More than one location is used, and they don't usually appear too extravaggant, more realistic locations are used so that the audience can relate.
- Lip-synching is usually used.
- Normally more than one character appears in the video. But don't usually interract very much.Open and closed narratives.

Planning Materials for the Music Video

Interview with the fan:

Question 1: How long have you listened to Snakes Hate Fire?

I have listened to snakes hate fire for three years now because their songs are really funky and I enjoy listening to them as I travel to work.

Question 2: What is your favourite song of Snakes Hate Fire and why?

My favourite song is innocent because it happened to me my ex cheated on me and the song was released as it happened to me and I decided to go it alone and have become a better person because of the song.

Question 3: What type of genre is the music?

The type of genre of the band Snakes Hate Fire is glam rock pop.

Question 4: Have you ever seen the band live in concert and where?

I have seen the band live in concert twice now they played a warm up gig to No doubt ( the band with Gwen Stafani) at the manchester MEN arena and the other time was on Ibiza rocks festival 1 year ago. And I am looking foward to the next time they are playing live.

Question 5: Do you feel that you can relate to their lyrics and why?

I believe I can relate to the songs within the lyrics because with the song innocent I was going through the same thing as the song and it helped me and made me cheer up alot more when I was down and depressed after my boyfriend cheated on me just like what happened to the band.

stop motion music videos

We Have Band - You Came Out (Official Music Video)

The aspects of perfromance:

The characters in the video all have the same face expression because the face is replicated and shown as a mirror image on all the faces, shows stop motion at its best.

Narrative:

The song is non-linear because it makes no sense and doesnt really have a clear beginning in a story or a story at all so its a freeform video.

How the video effects or produces a large image for the star/artist/Band:

The people at the beginning show their importance in the music video and will show that they are going to be main characters in the music video.

How the visual relate to the stars:

It shows the artist has a wild imagination and wanted to make the video stand out in the world of today with all different kinds of music video.

Mise-en-scene:

You dont see their clothes but their faces show lots of different colours and there is lip sayncing witht the stop motion showing mouths moving and mouthing the words.

Use of camera:

The camera stays still and the actors/actresses move instead

Special efffects:

The special effects are paint rolling down they faves and the eyes moving on the eye lids also they made their eyes go onto the hands e.g. just like in pan's labyrinth.

Genre:

The genre is dance pop.

Audience:

The audience to the music video would be young ravers such as 13-25 ish.

Music Channel:

MTV, Viva, Smash Hits

Editing:

The editing is cut between close ups of the whole face and extreme close ups of the mouth area where the lip syncing is happening to the beat of the song.

Audience:

The target audience will be from the ages of 13-25 because of its dance beat and the lyrics can sing along too.

Representation:

The band don't appear in the music video.

Questionaire results

Circle your answers

Media Questionnaire – Music Video Audience Research

Circle your answers

1) Gender? Male Female

2) Age? 15-17 18-23 24-30 31+

3) Preferred genre? IndieRap/Hip HopRockClassicalPopEmoR&BDance/HouseCountry

4) Favourite Music Channel: …………………………………………………………………

5) Favourite Artist: ……………………………………………………………………………….

6) Favourite Music Video: ……………………………………………………………………..

7) Why? ……………………………………………………………………………………………………………………………………………………………………………………………………………………….

8) In a Music Video – Do you prefer…Performance Narrative A mixture of both

9) Do you prefer… Linear Non-Linear

10) Do you prefer the artist or actors to appear… Normal Extravagant In-between

11) Do you prefer… Direct Address Indirect Address

12) Do you like special effects? Yes No Sometimes

13) Do you prefer a simple or complicated video plot? Simple Complicated

14) Do you like the artists to star in their own videos? Yes No Sometimes

15) Do you think that the visuals should always to relate to the lyrics? Yes No Sometimes

16) Do you prefer a music video to be set… On the beach In a park In a house In a club On the streets At a gig (on stage) SchoolOn the move On a train On a bus

17) Do you like dance routines/choreography in music videos? Yes No Sometimes

18) Do you like music videos to be creative? Yes No Sometimes

19) Do you prefer music videos to be… Slow-paced Fast-paced

20) Do you prefer videos to be filmed… Outside In a studio Mixture of Both

21) Do you like music videos to make use of props? Yes No Sometimes

22) Do you prefer to watch music videos… On the television On the internet

23) Which of these elements most attracts you to watch a music video… Actor/Artist Performance Audio Cinematography Special Effects Plot Familiarity with artist/style

24) How long do you expect a music video to last? 3 minutes 4 minutes 5 minutes

25) How often do you watch music videos? Often Occasionally Rarely Never

RESULTS

Our results show that our researched demographic is strongly female. This tells us that if we wish to use our results in order to plan our own music video we must take into account that the majority of our results will reflect a female viewpoint, our results are bias towards women.

The majority of people who filled out our questionnaire were between the ages of 15 and 18. Secondary to this was 18 to 24 year olds. These results show us that our video will mainly appeal to that age range, as his opinions are based on theres.

The most preferred genre is Indie music, secondary to this is Rock, then Pop, then R&B.
This tells us that, for out music video we should pick one of these genres, as this is the most appealing.

According to our research, the most popular music channels are MTV, TMF and 4Music.
In order to utilize this research in our project, we should put our music video on this channel so as to reach our audience.

In these results it is clear to see that the preference lies clearly with a mixture of both narrative and performance. However, if you do not include the green section of the pie chart you can see that narrative is more popular with 31% of the entire result over the 19% who preferred performance.
This shows us that although we should have a mixture of both, there should be more narrative than performance.

In a music video our results show that a linear structure is preferred. We believe that this is because "flashbacks" in a music video, being shown in such a small time frame, can often get lost in translation. These results tell us that our music video should probably have a linear structure.

These results are very close but our results state that our target audience prefer the artist/actors to appear extravagant.
However, as the margins between our results are so tight we believe that in our music video we should have the artists/actors appearing in-between extravagant and normal.

From these results we can see that our audience prefer a music video to have direct address. However, the margins are again very close and so we feel that our music video may benefit from including a mixture of direct and indirect address.

From our results we are able to see that our audience prefers to sometimes have special effects or to definitely have them. We plan to take this into account when we make our music video.

It is clear that our audience prefers a simple plot in a music video with 72% of the vote. We believe that this is again because there is only a short amount of time in which you are able to tell a story and a complex plot can make thing not only difficult for the creators but for the viewer aswell.

Our demographic strongly believes that the artist/band should star in their own video. However, the people who filled out our questionnaires were thinking about the music videos of famous bands and artists when choosing their answers. And getting the real artist to appear in our music video may be difficult to achieve. Yet, we our optimistic about using actors and/or other methods in order to keep our audience happy.

The preferred settings are at a gig/on stage, on the move and at a club. We believe that it will be sensible for us to consider all possible settings and take each opportunity we are given. However, when finding locations we still plan to take our results into account.

It is obvious from these results that most people these days do not like dance routines in music videos. We believe that this result correlates with the result of the preferred genre as most people like Indie and Rock.
However, a strong 25% said yes and the other 25% said they sometimes like choreography. This also is shown in the genre results as Pop music and R&B are also clear favourites.

These results show me that the majority of people we questioned like music videos to be creative. Absolutely no people said that they definitely do not like videos to be creative. We believe that from these results we should take that our music video needs to be as creative as possible.

Most people prefer a music video to be fast-paced. We will take this into account when we are writing a storyboard and treatment and also in post-production editing.

From these results we can see that our audience prefer a mixture of both studio filming and naturally lit outside footage.

A large amount of the people we questioned think that music videos should make use of props. This may suggest that we could perhaps dissect our chosen song until we find an idea for a prop in order to base our video around it.

From these results we can see that people still often prefer to watch music videos on the television. This result tells me that we should be taking inspiration from the kinds of videos shown on TV at the moment. We will cross reference this result with the preferred music channel results.

From these results we can see that the most important factors to consider in order to attract our audience to watch our video are Actor/Artist performance.

From these results we can see that most people prefer a music video to be 4 minutes long. Not too short and not too long.

The majority of people which we questioned watched music videos often or occasionally. This is good as it means that our target audience are likely to see our video once we broadcast it.